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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
64
Konsumentenverhalten
55
Globalization
21
Globalisierung
17
Cultural identity
16
Kulturelle Identität
16
Canada
15
International marketing
14
Online retailing
12
Online-Handel
12
Welt
12
World
12
China
11
Customer satisfaction
11
Culture
9
Ethnic group
9
Ethnische Gruppe
9
Service quality
9
Dienstleistungsqualität
8
Kanada
8
Website
8
Brand management
7
Kundenzufriedenheit
7
Markenführung
7
Marketing management
7
Marketingmanagement
7
USA
7
United States
7
Acculturation
6
Internet
6
Internet marketing
6
Markenartikel
6
Materialism
6
Online-Marketing
6
Social integration
6
Soziale Integration
6
Beziehungsmarketing
5
Brand
5
Brand image
5
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5
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Article
12
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1
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12
Aufsatz in Zeitschrift
12
Collection of articles of several authors
2
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2
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1
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Language
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English
13
Author
All
Laroche, Michel
13
Teng, Lefa
3
Cleveland, Mark
2
Richard, Marie-Odile
2
Javalgi, Rajshekhar G.
1
Li, Rong
1
Mazaheri, Ebrahim
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Papadopoulos, Nicolas G.
1
Park, Seong-yeon
1
Sobol, Kamila
1
Xu, Lu
1
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Published in...
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Journal of business research : JBR
10
Cross-cultural and critical perspectives on brands
1
International journal of consumer studies
1
International marketing review
1
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ECONIS (ZBW)
13
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1
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
4
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
5
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
6
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
7
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
8
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
9
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
10
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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