Rondan Cataluña, F. Javier; Arenas Gaitán, Jorge; … - In: The International Journal of Management Science and … (2014) 14, pp. 12-26
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study … intends to make a contribution to the understanding of this phenomenon. In order to do this, the research separates the eWOM … arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the …
