Narrow search
Showing 1 - 10 of 4,469
Cover Image
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse; Maree, Tania - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Cover Image
Modeling shopper responses to retail digital signage
Dennis, Charles; Newman, Andrew J.; Michon, Richard; … - In: Advanced technologies management for retailing : …, (pp. 41-69). 2011
Persistent link: https://www.econbiz.de/10009375534
Cover Image
The effect of digital signage on shoppers' behavior : the role of the evoked experience
Dennis, Charles; Brakus, J. Joško; Gupta, Suraksha; … - In: Journal of business research : JBR 67 (2014) 11, pp. 2250-2257
Persistent link: https://www.econbiz.de/10010402004
Cover Image
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer...
Persistent link: https://www.econbiz.de/10013504664
Cover Image
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
. A case study of Nigerian Fashion Brands -- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail -- Chapter …
Persistent link: https://www.econbiz.de/10013504679
Cover Image
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh - 2014
Persistent link: https://www.econbiz.de/10010424892
Cover Image
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel; Bodapati, Anand V.; Puccinelli, Nancy M. - In: Journal of retailing 97 (2021) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Cover Image
The upside of showrooming : how online information creates positive spill-over for the brick-and-mortar retailer
Spaid, Brian I.; O'Neill, Bonnie S.; Ow, Terence T. - In: Journal of organizational computing and electronic commerce 29 (2019) 4, pp. 294-315
Persistent link: https://www.econbiz.de/10012203525
Cover Image
From the store to omnichannel retail : looking back over three decades of research
Hänninen, Mikko; Kwan, Stephen K.; Mitronen, Lasse - In: The international review of retail, distribution and … 31 (2021) 1, pp. 1-35
Persistent link: https://www.econbiz.de/10012425331
Cover Image
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of retailing and consumer services 67 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013364445