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Konsumentenverhalten
Consumer behaviour
83,505
Theorie
10,574
Theory
10,377
Relationship marketing
9,059
Beziehungsmarketing
9,029
Brand management
7,580
Markenführung
7,540
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6,745
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6,705
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5,706
Online-Handel
5,640
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5,629
Kundenzufriedenheit
5,548
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5,102
United States
4,849
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4,820
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4,818
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4,539
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4,528
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4,471
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4,428
Brand
4,361
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4,354
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4,305
Hedonic price index
4,242
Einzelhandel
4,182
Retail trade
4,142
Deutschland
4,079
Germany
3,788
Werbewirkung
3,646
Electronic Commerce
3,626
Advertising effects
3,607
Verbraucherverhalten
3,589
E-commerce
3,520
Experiment
3,447
Emotion
3,268
Advertising
3,043
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2,959
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2,923
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24,892
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143
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50,835
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6,441
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4,975
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2,369
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1,710
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1,047
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1,047
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636
Conference paper
545
Konferenzbeitrag
545
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337
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296
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228
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194
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Han, Heesup
120
Belk, Russell W.
112
Mattila, Anna S.
101
Grunert, Klaus G.
93
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Gierl, Heribert
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Stavins, Joanna
67
Foxall, Gordon R.
64
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
56
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Cherchye, Laurens
52
Kim, Jungkeun
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
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Institut für Demoskopie Allensbach
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Nordic Council of Ministers
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Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Axel-Springer-Verlag
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Centro studi investimenti sociali
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European University Institute / Department of Economics
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Robert Schuman Centre for Advanced Studies
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Center for Economic Research <Tilburg>
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Erasmus Research Institute of Management
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Organisation for Economic Co-operation and Development
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Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
291
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
80,395
EconStor
571
OLC EcoSci
43
RePEc
20
USB Cologne (EcoSocSci)
19
BASE
3
ArchiDok
3
USB Cologne (business full texts)
1
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1
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
2
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
3
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
Saved in:
4
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
Saved in:
5
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
Saved in:
6
Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta
;
Petljak, Kristina
;
Stulec, Ivana
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
Saved in:
7
Hedonic tariff choice and consequences of flat-rate bias : the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of fla...
Uhrich, Fabian
-
2013
-
1., Aufl
Persistent link: https://www.econbiz.de/10009702980
Saved in:
8
Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, ChiaChi
;
Chen, Chi-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
Saved in:
9
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
10
Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.
;
Rosengren, Sara
- In:
International journal of contemporary hospitality management
28
(
2016
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
Saved in:
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