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Konsumentenverhalten
Strategisches Management
40,266
Strategic management
33,996
Brand management
17,196
Markenführung
17,195
Consumer behaviour
7,896
Markenimage
7,220
Brand image
7,078
Markenartikel
5,357
Brand
5,304
Theorie
5,068
Theory
5,014
Deutschland
4,320
Germany
3,896
Unternehmenserfolg
3,609
Firm performance
3,433
Relationship marketing
3,189
Beziehungsmarketing
3,185
USA
2,934
Organizational change
2,928
Organisatorischer Wandel
2,879
United States
2,786
Multinationales Unternehmen
2,670
Marketingmanagement
2,523
Innovationsmanagement
2,502
Markenpolitik
2,474
Transnational corporation
2,473
Marketing management
2,464
Innovation
2,438
Innovation management
2,308
Management
2,259
KMU
2,222
SME
2,213
Strategische Planung
2,098
Marketing
2,087
Social Web
2,056
Social web
2,056
Corporate Social Responsibility
1,954
Corporate social responsibility
1,920
Wettbewerbsstrategie
1,906
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4,297
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1,157
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Article
6,623
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1,272
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1
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6,214
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396
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168
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130
Graue Literatur
126
Non-commercial literature
126
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80
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80
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69
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69
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57
Sammelwerk
57
Reprint
53
Aufsatzsammlung
50
Konferenzschrift
24
Case study
23
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23
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10
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10
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9
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9
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8
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8
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5
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4
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4
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3
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3
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3
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3
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3
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2
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English
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German
363
Polish
3
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2
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Loureiro, Sandra Maria Correia
33
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Kunkel, Thilo
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Fetscherin, Marc
15
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Heere, Bob
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Vrontis, Demetris
14
Dens, Nathalie
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
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Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
American Marketing Association
3
Edward Elgar Publishing
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Basel Committee on Banking Supervision
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Erasmus Research Institute of Management
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IGI Global
1
INSEAD
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Association of Insurance Supervisors
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Organization of Securities Commissions
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
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Journal of business research : JBR
420
The journal of product & brand management
285
The journal of brand management : an international journal
275
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
76
Journal of marketing communications
76
Marketing intelligence & planning
69
Journal of strategic marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of promotion management : innovations in planning and applied research
61
International journal of advertising : the review of marketing communications
60
International journal of internet marketing and advertising : IJIMA
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
International journal of sports marketing & sponsorship
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International marketing review
51
SpringerLink / Bücher
51
Journal of marketing management : MM
49
Journal of sport management : the official journal of the North American Society of Sport Management
49
Journal of promotion management : JPM
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
48
Journal of global marketing
47
Cogent business & management
46
International journal of consumer studies
46
Journal of marketing
46
The journal of consumer marketing
46
Journal of fashion marketing and management
45
European Sport management quarterly : ESMQ
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Sport management review
38
International journal of sport management and marketing : IJSMM
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of marketing
35
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ECONIS (ZBW)
7,894
OLC EcoSci
2
Showing
1
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10
of
7,896
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date (oldest first)
1
Fan identification in football : professional football players and clubs competing for fan loyalty
Merten, Sebastian
;
Reuland, Nicolas
;
Winand, Mathieu
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10014524817
Saved in:
2
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
3
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
4
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
8
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
9
Fans club brand relationship : football passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
Saved in:
10
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
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