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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning; Mafael, Alexander - In: Journal of retailing and consumer services 21 (2014) 4, pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
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Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle; Berezan, Orie; Krishen, Anjala S. - In: Journal of travel and tourism marketing 35 (2018) 8, pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
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The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping - In: Journal of marketing 71 (2007) 4, pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
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What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.; Steffes, Erin M.; Rasheed, Abdul M. A. - In: Journal of financial services marketing : JFSM 16 (2011/12) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
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Hotel loyalty programs : how valuable is valuable enough? : Lijia (Karen) Xie and Chih-Chien Chen
Xie, Lijia Karen; Chen, Chih-chien - In: International journal of contemporary hospitality management 26 (2014) 1, pp. 107-129
Persistent link: https://www.econbiz.de/10010249707
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Customer loyalty programs : are they profitable?
Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211
Persistent link: https://www.econbiz.de/10003737498
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Loyalty program liabilities and point values
Chun, So Yeon; Iancu, Dan A.; Trichakis, Nikolaos - In: Manufacturing & service operations management : M & SOM 22 (2020) 2, pp. 257-272
Persistent link: https://www.econbiz.de/10012268350
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The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee; Bai, Billy; Singh, Ashok K. - In: Journal of marketing analytics : JMA 8 (2020) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai - 2017
Persistent link: https://www.econbiz.de/10011720335