Sann, Raksmey; Lai, Pei-Chun - In: International Journal of Culture, Tourism and … 15 (2020) 1, pp. 43-58
English-speaking travelers adopt when making hotel reviews on TripAdvisor. Design/methodology/approach A dual analysis was … conducted on 800 online reviews for eight hotel brands. The brands, which are currently operating in Bangkok City, are …), the ratings offered by the English-speaking guests were higher than the Chinese-speaking travelers. Based on the …