//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An analysis of the importance...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
Theorie
60
Theory
58
Consumer behaviour
50
Konsumentenverhalten
50
Preismanagement
34
Pricing strategy
33
Deutschland
32
Internet marketing
32
Online-Marketing
32
Germany
30
Social Web
30
Social web
30
Willingness to pay
30
Zahlungsbereitschaftsanalyse
28
Electronic Commerce
26
E-commerce
24
Preisdifferenzierung
22
Beziehungsmarketing
20
Online retailing
19
Online-Handel
19
Auction theory
17
Auktionstheorie
17
Forecasting model
17
Prognoseverfahren
17
Customer value
16
Kundenwert
16
Price discrimination
16
Künstliche Intelligenz
15
Management-Informationssystem
15
Internet
14
Management information system
14
Artificial intelligence
13
Conjoint analysis
13
Conjoint-Analyse
13
Market research
13
Marktforschung
13
Search engine
13
Social network
13
Soziales Netzwerk
13
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
18
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
5
Book section
5
Language
All
English
18
German
2
Author
All
Skiera, Bernd
17
Gensler, Sonja
4
Hinz, Oliver
4
Wiesel, Thorsten
4
Schmitt, Philipp
3
Haenlein, Michael
2
Malthouse, Edward C.
2
Schulze, Christian
2
Van Den Bulte, Christophe
2
Villanueva, Julian
2
Wege, Egbert
2
Bayer, Emanuel
1
Benlian, Alexander
1
Berger, Sven C.
1
Bermes, Manuel
1
Friege, Christian
1
Gimpel, Henner
1
Han, Simeng
1
Heimbach, Irina
1
Hennig-Thurau, Thorsten
1
Kostyra, Daniel
1
Lambrecht, Anja
1
Leeflang, Peter S.H.
1
Lobschat, Lara
1
Malthouse, Edward
1
Meyer, Steffen
1
Otter, Thomas
1
Pfeifer, Phillip E.
1
Pfeuffer, Nicolas
1
Rangaswamy, Arvind
1
Reinartz, Werner J.
1
Schöler, Lisa
1
Voigt, Sebastian
1
Zhang, Michael
1
Zhang, Xiaoquan (Michael)
1
more ...
less ...
Published in...
All
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Electronic retailing
1
Handbook of research on customer equity in marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research : JSR
1
MIT sloan management review
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
Value creation and economic sustainability in banking
1
Wert- und dialogorientiertes Kundenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Estimating network effects in two-sided markets
Hinz, Oliver
;
Otter, Thomas
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
Saved in:
2
Marketing automation
Heimbach, Irina
;
Kostyra, Daniel
;
Hinz, Oliver
- In:
Business & information systems engineering : BISE ; the …
57
(
2015
)
2
,
pp. 129-133
Persistent link: https://www.econbiz.de/10011484262
Saved in:
3
Making digital freemium business models a success : predicting customers' lifetime value via initial purchase information
Voigt, Sebastian
;
Hinz, Oliver
- In:
Business & information systems engineering : BISE ; the …
58
(
2016
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011490575
Saved in:
4
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
5
Managing your customer's tariff choice : what to do when your customers pay too much
Lambrecht, Anja
;
Skiera, Bernd
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10003854939
Saved in:
6
Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.
;
Gensler, Sonja
;
Skiera, Bernd
;
Wiesel, …
- In:
Strukturwandel der Wertschöpfung im Bankgeschäft
,
(pp. 65-86)
.
2009
Persistent link: https://www.econbiz.de/10003903326
Saved in:
7
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Saved in:
8
My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10003982244
Saved in:
9
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
10
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->