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Do online brand communities help build and maintain relationships with consumers? : a network theory approach

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Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710

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Social media and international advertising : theoretical challenges and future directions

Okazaki, Shintaro; Taylor, Charles Robert - In: International marketing review 30 (2013) 1, pp. 56-71

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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site

Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010

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Gossip in social networking sites : why people chitchat about ad campaigns

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How to mine brand Tweets : procedural guidelines and pretest

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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion

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Exploring digital corporate social responsibility communications on Twitter

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Consumer response to disclosures in digitally retouched advertisements

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Influencer marketing on social media : how different social media platforms afford influencer-follower relation and drive advertising effectiveness

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