Narrow search
Showing 1 - 10 of 4,741
Cover Image
Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin; Spalding, Ryan; Ahn, Taesoo - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 3, pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
Cover Image
Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams
Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023
This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A … regression analysis, descriptive statistics, and factor analysis. The findings will provide insights for sports marketers in …
Persistent link: https://www.econbiz.de/10014259989
Cover Image
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung; Tang, Ya-Yun - In: Sport management review 21 (2018) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Cover Image
Collaborative strategy in sports industry : team co-branding
Lee, Donghun; Cottingham, Michael; Pearson, Demetrius; … - In: The service industries journal 36 (2016) 11/12, pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
Cover Image
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Cover Image
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Cover Image
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon; Campbell, Richard M.; Koch, Eric C. - In: International journal of sports marketing & sponsorship 15 (2013) 1, pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Cover Image
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Cover Image
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Cover Image
Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective
Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11
, contributing, and creating activities) on sports teams' brand equity. Data for the study were obtained from 347 respondents who … followed their favourite sports teams on SNS. Partial least squares structural equation modeling (PLS-SEM) was used to analyse … the empirical data. The findings reveal that the SNS gratification needs of football fans influence their customer …
Persistent link: https://www.econbiz.de/10014476457