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~subject:"Supplier relationship management"
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Supplier relationship management
Business-to-business marketing
26
B-to-B-Marketing
24
Lieferantenmanagement
20
Business network
15
Unternehmensnetzwerk
15
Innovation
14
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Schwellenländer
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Wissensmanagement
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Brand image
4
Charles Edward Lindblom
4
Customer satisfaction
4
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English
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Johnston, Wesley J.
15
Mora Cortez, Roberto
8
Brown, Brian P.
2
Cheng, Julian Ming Sung
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Jain, Megha
2
Khalil, Shadab
2
Beeler, Lisa
1
Bellenger, Danny N.
1
Cabanelas, Pablo
1
Cantù, Chiara
1
Chandler, Jennifer D.
1
Charterina, Jon
1
Clarke, Ann Højbjerg
1
Freytag, Per V.
1
Ghosh Dastidar, Ayan
1
Gilliland, David I.
1
Hidalgo, Pedro
1
Johnston, Wsley J.
1
Lindgreen, Adam
1
Makkonen, Hannu Sakari
1
Peters, Linda D.
1
Pressey, Andrew D.
1
Raaij, Erik M. van
1
Ritter, Thomas
1
Tunisini, Annalisa
1
Vanhamme, Joëlle
1
Vanharanta, Marcus
1
Zablah, Alex R.
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
5
Business-to-business marketing management : strategies, cases and solutions
1
California management review
1
International business review : the official journal of the European International Business Academy
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of business market management : jbm
1
Journal of international marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
2
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
3
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
6
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
7
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
8
Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto
;
Cabanelas, Pablo
;
Charterina, Jon
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
Saved in:
9
Customer response to dissatisfaction : a synthesis of literature and conceptual framework
Ferguson, Jodie L.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 118-127
Persistent link: https://www.econbiz.de/10008907883
Saved in:
10
The implications of business-to-business and consumer market differences for B2B branding strategy
Brown, Brian P.
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Journal of business market management : jbm
1
(
2007
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10003519094
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