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A theory of irrelevant advertising : an agency-induced targeting inefficiency

Shin, Jiwoong; Shin, Woochoel - In: Management science : journal of the Institute for … 69 (2023) 8, pp. 4481-4497

Persistent link: https://www.econbiz.de/10014339262

Competitive targeted advertising with price discrimination

Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587

Persistent link: https://www.econbiz.de/10011532475

The effectiveness of contextual competitive targeting in conjunction with promotional incentives

Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385

Persistent link: https://www.econbiz.de/10011884539

A unified framework for the scheduling of guaranteed targeted display advertising under reach and frequency requirements

Hojjat, Ali; Turner, John; Cetintas, Suleyman; Yang, Jian - In: Operations research 65 (2017) 2, pp. 289-313

Persistent link: https://www.econbiz.de/10011673095

Targeted advertising with R&D rivalry

Li, Changying; Li, Youping; Zhang, Jianhu - In: Mathematical social sciences 124 (2023), pp. 24-34

Persistent link: https://www.econbiz.de/10014470025

Platform Design in Targeted Advertising

Fazeli, Nima - 2021

Firms compete for slots on an ad-financed platform by paying the platform to display their ads. In its design, the platform decides on its ``matching quality'' by choosing how much weight to give to each firm’s payment while taking into account consumers’ preferences. Increasing the quality...

Persistent link: https://www.econbiz.de/10013322748

Cheap-talk advertising and misrepresentation in vertically differentiated markets

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Targeted information and limited attention

Hefti, Andreas; Liu, Shuo - 2016

targeting as an efficient marketing instrument can be severely reduced, for both firms and consumers, if the standard assumption … recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main …

Persistent link: https://www.econbiz.de/10011508048

Competitive targeted advertising over networks

Bimpikis, Kostas; Ozdaglar, Asuman E.; Yildiz, Ercan - In: Operations research 64 (2016) 3, pp. 705-720

Persistent link: https://www.econbiz.de/10011508054

Triggers of engagement and avoidance : applying approach-avoid theory

Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing communications 26 (2020) 5, pp. 488-508

Persistent link: https://www.econbiz.de/10012263508

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