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Verkauf
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Lieferantenmanagement
1,562
Supplier relationship management
1,562
Relationship marketing
774
Beziehungsmarketing
769
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575
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461
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448
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348
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330
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275
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273
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English
255
German
29
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Svensson, Göran
12
Terho, Harri
9
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7
Rodríguez, Rocío
7
Adamson, Brent
6
Agnihotri, Raj
6
Høgevold, Nils M.
6
Keränen, Joona
6
Parvinen, Petri
6
Schmitz, Christian
6
Høgevold, Nils
5
Johnson, Jeff S.
5
Otero-Neira, Carmen
5
Pullins, Ellen
5
Sharma, Arun
5
Alavi, Sascha
4
Borgh, Michel van der
4
Corsaro, Daniela
4
Dingus, Rebecca
4
Friend, Scott B.
4
Koponen, Jonna
4
Lippold, Dirk
4
Maggioni, Isabella
4
Martin, Jennifer S.
4
Rodriguez, Michael
4
Salonen, Anna
4
Andersson, Per
3
Bush, Alan J.
3
Dixon, Matthew
3
Echchakoui, Saïd
3
Geiger, Ingmar
3
Grewal, Rajdeep
3
Habel, Johannes
3
Heinrich, Stephan
3
Homburg, Christian
3
Itani, Omar S.
3
Julkunen, Saara
3
Kleinaltenkamp, Michael
3
Krush, Michael T.
3
Lilien, Gary L.
3
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Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Universität Mannheim
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business & industrial marketing
20
Journal of business research : JBR
15
Journal of business-to-business marketing
11
Journal of personal selling & sales management
9
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
SpringerLink / Bücher
5
Harvard business review : HBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Business horizons
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Business Guides on the Go
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Lehrbuch
2
Naše gospodarstvo : NG
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Springer eBooks / Business and Economics
2
A Productivity Press book
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Cogent business & management
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Essentials
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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ECONIS (ZBW)
282
USB Cologne (EcoSocSci)
1
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
5
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
6
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
7
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
8
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
9
Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making
Enyinda, Chris I.
;
Blankson, Charles
;
Cao, Guangming
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 568-592
Persistent link: https://www.econbiz.de/10013539333
Saved in:
10
The industrial buying decision : implications for the sales approach in industrial marketing
Brand, Gordon T.
-
1972
Persistent link: https://www.econbiz.de/10000674403
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