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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
1,079
Konsumentenverhalten
1,057
purchase intention
633
Purchase intention
537
Brand image
370
Markenimage
363
Brand management
204
Markenführung
203
Online retailing
196
Online-Handel
195
Internet marketing
189
Online-Marketing
189
Social Web
153
Social web
153
Advertising effects
149
Werbewirkung
149
Purchase Intention
116
Confidence
114
Vertrauen
111
Brand
106
Viral marketing
106
Markenartikel
104
Beziehungsmarketing
103
Relationship marketing
103
E-commerce
101
Electronic Commerce
100
Advertising
99
Werbung
96
India
74
Processing fluency
74
Indien
71
Fashion
60
Customer satisfaction
57
Mode
57
Kundenzufriedenheit
56
Emotion
53
China
52
Corporate social responsibility
51
Service quality
50
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Al-Dmour, Hani
2
Datta, Biplab
2
Filieri, Raffaele
2
Foroudi, Pantea
2
Huang, Jinghua
2
Kudeshia, Chetna
2
Mukherjee, Srabanti
2
Roy, Gobinda
2
Thomas, Marc-Julian
2
Weyerer, Jan C.
2
Wirtz, Bernd W.
2
Zeqiri, Jusuf
2
Abou-Elgheit, Emad
1
Abubakar, Abubakar Mohammed
1
Acikgoz, Fulya
1
Al Halbusi, Hussam
1
Al-Dmour, Rand H.
1
Al-Hassan, Malak
1
Al-Oqaily, Ahmad
1
Al-Qaimari, Rawan
1
Al-Qawasmi, Sheeraz
1
Albari, Albari
1
Alguezaui, Salma
1
Alhidari, Abdullah
1
Anastasiei, Bogdan
1
Andersen, Peter
1
Arif, Imtiaz
1
Arora, Nilesh
1
Aslam, Wajeeha
1
Asmat Nizam Abdul Talib
1
Atılgan, Kalender Özcan
1
Augusto, Mário Gomes
1
Baccelloni, Angelo
1
Baghi, Ilaria
1
Baker, Andrew M.
1
Baoku, Li
1
Barbu, Catalin-Mihai
1
Basheer, Eatedal Amin
1
Basu, Rituparna
1
Beneke, Justin
1
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International journal of internet marketing and advertising : IJIMA
5
Cogent business & management
3
International journal of services technology and management
3
International journal of technology marketing : IJTMkt
3
Journal of international trade & commerce
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research
2
International journal of business information systems : IJBIS
2
International journal of electronic business : IJEB
2
International journal of services, economics and management
2
Journal of business research : JBR
2
Journal of hospitality and tourism insights
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Pakistan journal of commerce and social sciences
2
The international review of retail, distribution and consumer research
2
Australasian marketing journal
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Corporate reputation review
1
Economic review : journal of economics & business
1
Eurasian journal of business and economics : EJBE
1
European journal of management and business economics : EJM&BE
1
Global business and finance review
1
Global economic review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International journal of Islamic marketing and branding
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of entrepreneurship and small business
1
International journal of networking and virtual organisations : IJNVO
1
International journal of pharmaceutical and healthcare marketing
1
International journal of production economics
1
Italian journal of marketing : ITJM
1
Journal for global business advancement : JGBA
1
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ECONIS (ZBW)
106
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1
The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan
;
Chen, Jiuqi
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
Journal of business research : JBR
141
(
2022
),
pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
Saved in:
2
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
3
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
4
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
5
Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
6
Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? : a perspective of review quantity, review quality and negative review seq...
Zhou, Ming
;
Liu, Mengwei
;
Tang, Dingna
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 166-186
Persistent link: https://www.econbiz.de/10009791701
Saved in:
7
The effect of online social network characteristics on consumer purchasing intention of social deals
Park, Min Sook
;
Shin, Jong-kuk
;
Ju, Yong
- In:
Global economic review
43
(
2014
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10010339721
Saved in:
8
eWOM, eReferral and gender in the virtual community
Abubakar, Abubakar Mohammed
;
Ilkan, Mustafa
;
Sahin, Pinar
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 692-710
Persistent link: https://www.econbiz.de/10011534928
Saved in:
9
The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin
;
Liu, Chih-Hsing
;
Tu, Jin-Hua
- In:
Journal of air transport management
53
(
2016
),
pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
Saved in:
10
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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