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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan - In: Customer retention in the automotive industry : …, (pp. 215-257). 1997
Persistent link: https://www.econbiz.de/10001299160
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Hennig-Thurau, Thorsten (ed.); Hansen, Ursula (contributor) - 2000
Persistent link: https://www.econbiz.de/10001431406
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Contemporary marketing
Boone, Louis E. - 1983 - 4th ed
Persistent link: https://www.econbiz.de/10001630005
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2003
Persistent link: https://www.econbiz.de/10001786483
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Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
Rese, Mario (ed.) - 2003
Persistent link: https://www.econbiz.de/10001704327
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Strategic relationship marketing
Hougaard, Søren; Bjerre, Mogens - 2002
Persistent link: https://www.econbiz.de/10001662259
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Marketing management : a relationship approach
Hollensen, Svend - 2002
Persistent link: https://www.econbiz.de/10001653664
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Stand und Entwicklungsperspektiven der empirischen Beziehungsmarketingforschung im Business-to-Business-Bereich
Wirtz, Bernd W. - In: Jahrbuch der Absatz- und Verbrauchsforschung 45 (1999) 4, pp. 380-401
Persistent link: https://www.econbiz.de/10001467996
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Contemporary marketing
Boone, Louis E.; Kurtz, David L. - 1977 - 2. ed.
Persistent link: https://www.econbiz.de/10000677422