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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Online-Marketing
26
Marketing management
24
Marketingmanagement
24
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22
Werbung
22
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19
Electronic Commerce
19
Advertising effects
18
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15
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15
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15
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15
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Markenführung
10
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10
Mobilkommunikation
10
Customer integration
9
Kundenintegration
9
Brand image
8
Customer value
8
Markenimage
8
Personalization
8
Viral marketing
8
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English
18
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Malthouse, Edward C.
9
Calder, Bobby J.
7
Segijn, Claire M.
6
Shankar, Venkatesh
3
Boerman, Sophie C.
2
Kim, Eunah
2
Liu, Yan
2
Voorveld, Hilde
2
Bernritter, Stefan F.
1
Gansen, Chloe
1
Isaac, Mathew S.
1
Lee, Garim
1
Liu-Thompkins, Yuping
1
Maslowska, Ewa
1
Narang, Unnati
1
Ooijen, Iris van
1
Schaedel, Ute
1
Sifaoui, Asma
1
Smit, Edith G.
1
Strycharz, Joanna
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kellogg on advertising & media : the Kellogg School of Management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in a digital world
1
Mays Business School Research Paper
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Medien im Marketing : Optionen der Unternehmenskommunikation
1
The handbook of communication engagement
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ECONIS (ZBW)
18
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1
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
2
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
3
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
4
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.
;
Kim, Eunah
;
Lee, Garim
;
Gansen, Chloe
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
Saved in:
7
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
8
Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
Saved in:
9
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
10
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
1
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