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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
101
Konsumentenverhalten
85
Australia
49
Brand management
37
Markenführung
36
Luxury goods
35
Luxusgüter
35
Brand image
34
Markenimage
32
Australien
29
Brand
24
Markenartikel
24
Emotion
16
Advertising effects
15
Holiday behaviour
13
Urlaubsverhalten
13
Advertising
12
Tourism
12
Product counterfeiting
11
Produktpiraterie
11
Tourismus
11
Beziehungsmarketing
10
Designation of origin
10
Herkunftsbezeichnung
10
Relationship marketing
10
Attitudes
9
China
9
Fashion
9
Luxury brands
9
Brand extension
8
Customer satisfaction
8
Perception
8
Werbung
8
Jugendliche
7
Kundenzufriedenheit
7
Tourism marketing
7
Tourismusmarketing
7
Youth
7
Cognition
6
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English
15
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Phau, Ian
15
Marchegiani, Christopher
6
Lwin, Michael
3
Dix, Steve
2
Cheah, Isaac
1
Dix, Stephen Richard
1
Ferguson, Graham
1
Huang, Yu-an
1
Liang, Johan
1
Lim, Aaron
1
Pougnet, Sonia
1
Roy, Rajat
1
Shimul, Anwar Sadat
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Young consumers : insight and ideas for responsible marketers
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
15
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1
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
2
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
3
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
4
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
5
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
6
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
7
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
8
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
9
Development and validation of the personal nostalgia scale
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
Saved in:
10
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
1
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