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ECONIS (ZBW)
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41
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
42
Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae
;
Choi, Jungsil
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012025978
Saved in:
43
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
44
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
45
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
46
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
47
Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li
;
Lu, Lu
;
Gursoy, Dogan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
3
,
pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
Saved in:
48
A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.
;
Landwehr, Jan Rüdiger
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
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49
How lacking control drives fluency effects in evaluative judgment
Blair, Sean
- In:
Organizational behavior and human decision processes : …
156
(
2020
),
pp. 97-112
Persistent link: https://www.econbiz.de/10012169563
Saved in:
50
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171835
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