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Customer relations
170
Kundenmanagement
62
Management
57
Marketing
55
Communication in marketing
38
Relationship marketing
31
Beziehungsmanagement
28
Customer services
23
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16
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Thesis
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Arbeitspapier
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English
209
Undetermined
5
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2
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Fill, Chris
5
Acuff, Jerry
3
Huba, Jackie
3
McConnell, Ben
3
Peelen, Ed
3
Peppers, Don
3
Rogers, Martha
3
Stone, Merlin
3
Wood, Wally
3
Abram, John
2
Baack, Donald
2
Bacal, Robert
2
Bejou, David
2
Bell, Bilijack R.
2
Bell, Chip R.
2
Cerasale, Mark Vincent
2
Clow, Kenneth E.
2
Dugdale, Keith
2
Earls, Mark
2
Gilliland, Debbie
2
Greenberg, Paul
2
Hawkes, Paul
2
Heiman, Stephen E.
2
Kitchen, Philip J.
2
Lambert, David
2
Miller, Robert B.
2
Rajagopal
2
Read, Brendan
2
Reichheld, Frederick F.
2
Roberts, Kevin W. S.
2
Shimp, Terence A.
2
Silberer, Günter
2
Tuleja, Tad
2
Twomey, Suzanne
2
Vincent, Nicolas
2
Aamodt, Michael G.
1
Aaronson, Kathy
1
Ab. Wahab, Norailis
1
Abbritti, Mirko
1
Abdulhalim, Hisham
1
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Escuela de Graduados en Administración Pública y PolÃticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
International Finance Discussion Papers
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1
International series in operations research & management science
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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Source
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USB Cologne (EcoSocSci)
198
BASE
8
RePEc
8
ECONIS (ZBW)
2
EconStor
1
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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony
-
2004
Persistent link: https://www.econbiz.de/10004445103
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2
Integrated marketing communications
Pickton, David
;
Broderick, Amanda
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2005
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2. ed.
Persistent link: https://www.econbiz.de/10004383211
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3
Marketing communications : an integrated approach
Smith, Paul R.
;
Taylor, Jonathan
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2004
-
4. ed.
Persistent link: https://www.econbiz.de/10004383212
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4
Writing marketing copy to get results
Essinger, James
-
1999
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2. ed.
Persistent link: https://www.econbiz.de/10004661863
Saved in:
5
Is anybody out there? : the new blueprint for marketing communications in the 21st century
Austin, Mark
;
Aitchison, John
-
2003
Persistent link: https://www.econbiz.de/10004718751
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6
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L.
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2001
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3. ed.
Persistent link: https://www.econbiz.de/10004724414
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7
Business-to-business marketing : relationships, systems and communications
Fill, Chris
-
2005
Persistent link: https://www.econbiz.de/10004820235
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8
Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004790996
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9
Does your marketing sell? : the secret of effective marketing communications
Moore, Ian
-
2005
Persistent link: https://www.econbiz.de/10004802105
Saved in:
10
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10004781976
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