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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony - 2004
Persistent link: https://www.econbiz.de/10004445103
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Integrated marketing communications
Pickton, David; Broderick, Amanda - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004383211
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Marketing communications : an integrated approach
Smith, Paul R.; Taylor, Jonathan - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004383212
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Writing marketing copy to get results
Essinger, James - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004661863
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Is anybody out there? : the new blueprint for marketing communications in the 21st century
Austin, Mark; Aitchison, John - 2003
Persistent link: https://www.econbiz.de/10004718751
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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Business-to-business marketing : relationships, systems and communications
Fill, Chris - 2005
Persistent link: https://www.econbiz.de/10004820235
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Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004790996
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Does your marketing sell? : the secret of effective marketing communications
Moore, Ian - 2005
Persistent link: https://www.econbiz.de/10004802105
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10004781976