Similar Search Results

Szenen statt Zielgruppen : vom Produkt zum Kult ; die Praxis der Interfusion

Gerken, Gerd (ed.); Gerken, Gerd (contributor); … - 1996

Persistent link: https://www.econbiz.de/10012878012

Der magische Code : Marken-Tuning

Gerken, Gerd - 1995

Persistent link: https://www.econbiz.de/10000902374

Handbook of brand relationships

MacInnis, Deborah J. (ed.) - 2009

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and … brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well …-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the …

Persistent link: https://www.econbiz.de/10012683136

Consumer-factors moderating private label brand success : further empirical results

Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914

Persistent link: https://www.econbiz.de/10009521953

Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research

St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10010514499

National versus private-label brands : dynamics, conceptual framework, and empirical perspective

Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136

Persistent link: https://www.econbiz.de/10011288766

Thai consumers' purchase decisions and private label brands

Kandapa Thanasuta - In: International journal of emerging markets 10 (2015) 1, pp. 102-121

Persistent link: https://www.econbiz.de/10011348533

Unbranding : threat to brands, opportunity for generics and store brands

Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149

Persistent link: https://www.econbiz.de/10009747197

Is product innovation as effective for private labels as it is for national brands?

Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349

Persistent link: https://www.econbiz.de/10010226647

Private label personality : applying brand personality to private label brands

Glynn, Mark S.; Widjaja, Tiza - In: The international review of retail, distribution and … 25 (2015) 4, pp. 362-378

Persistent link: https://www.econbiz.de/10011407087