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Gender portrayals and the gend...
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81
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
82
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
83
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
84
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
85
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
86
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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87
Children's advertising on television and their consumer socialisation : parents' attitudes
Nefat, Ariana
;
Dujmović, Mauro
- In:
Economic research
25
(
2012
)
1
,
pp. 176-190
Persistent link: https://www.econbiz.de/10009532582
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88
The effectiveness of new television advertising formats : a real-time experiment in Spain
Reinares Lara, Pedro
;
Reinares Lara, Eva
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
5
,
pp. 56-61
Persistent link: https://www.econbiz.de/10009313273
Saved in:
89
Using Music Tempo and Picture Distance to predict attitude towards advertised brands
Shi, Larry
;
Dotson, Michael J.
;
Davé, Dinesh S.
- In:
International journal of management practice : IJMP
5
(
2012
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10009427721
Saved in:
90
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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