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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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What matters to store Brand Equity? : an approach to Spanish large retailing in a downturn context
Calvo-Porral, Cristina; Martinez-Fernández, … - In: Investigaciones europeas de Dirección y Economía de … 19 (2013) 3, pp. 136-146
Persistent link: https://www.econbiz.de/10011520887
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Consumer preferences for coffee : hot and wet, or quality and flavor?
Jones, Eugene - In: Journal of food products marketing 22 (2016) 3, pp. 350-380
Persistent link: https://www.econbiz.de/10011561217
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Private label imitation of a national brand : implications for consumer choice and law
Aribarg, Anocha; Arora, Neeraj; Henderson, Ty; Kim, Youngju - In: Journal of marketing research : JMR 51 (2014) 6, pp. 657-675
Persistent link: https://www.econbiz.de/10010471037
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Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin; Zimmerman, Natalia - In: The journal of consumer marketing 31 (2014) 4, pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
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The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
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Shopping value, satisfaction, and behavioral intentions : a sociodemographic and interproduct category study on private label brands
Mishra, Anubhav A. - In: Journal of global marketing 27 (2014) 4, pp. 226-246
Persistent link: https://www.econbiz.de/10010408319
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Factors influencing consumer behaviour towards store brand : a meta-analysis
Fan, Xiaojun; Qian, Yi; Huang, Pei - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 407-430
Persistent link: https://www.econbiz.de/10009562241