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Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer; Jansen, Hans Christian - In: The journal of product & brand management 23 (2014) 6, pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
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Store image influences in consumers' perceptions of store brands : the moderating role of value conscousness
Delgado-Ballester, Elena; Hernandez-Espallardo, Miguel; … - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1850-1869
Persistent link: https://www.econbiz.de/10010429756
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The interplay of products from the same product line : the role of brand reputation
Palmeira, Mauricio - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1626-1647
Persistent link: https://www.econbiz.de/10010429775
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Retail in South Africa : profile and future prospects
Montadon, Andrew - In: European retail research 27 (2013) 2, pp. 125-153
Persistent link: https://www.econbiz.de/10010408278
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Brand-size complementarity in the choice of retail stores
Kang, Hyoung Goo; Joo, Hailey Hayeon; Cho, Janghee - In: Applied economics letters 21 (2014) 4/6, pp. 413-416
Persistent link: https://www.econbiz.de/10010413703
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Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica; Rubio Benito, Natalia - In: The international review of retail, distribution and … 20 (2010) 5, pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
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Factors influencing consumer behaviour towards store brand : a meta-analysis
Fan, Xiaojun; Qian, Yi; Huang, Pei - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 407-430
Persistent link: https://www.econbiz.de/10009562241
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Need for cognition as a predictor of store brand preferences
Tifferet, Sigal; Herstein, Ram - In: EuroMed journal of business 7 (2012) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10009564329
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Private label brands : measuring equity across consumer segments
Cuneo, Andres; Lopez, Pilar; Yagüe Guillén, María Jésus - In: The journal of product & brand management 21 (2012) 6, pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
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Hedonic/functional, congruity between stores and private label brands
Lee, Dongdae; Hyman, Michael R. - In: Journal of marketing theory and practice 16 (2008) 3, pp. 219-232
Persistent link: https://www.econbiz.de/10003735490