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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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Consumption-based cross-brand learning : are private labels really private?
Szymanowski, Maciej; Gijsbrechts, Els - In: Journal of marketing research : JMR 49 (2012) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10009524186
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Private labels and branding in Indian retail
Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010
Persistent link: https://www.econbiz.de/10009259605
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres; Milberg, Sandra J.; Benavente H., José … - In: Journal of international marketing 23 (2015) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
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Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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National and store brand advertising strategies
Chen, Jenyi; Dimitrov, Stanko - In: Journal of the Operational Research Society : OR 66 (2015) 8, pp. 1237-1249
Persistent link: https://www.econbiz.de/10011417184
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Multitier store brands and channel profits
Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
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Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
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Cross-category effects and private labels
Richards, Timothy J.; Yonezawa, Koichi; Winter, Sophie - In: European review of agricultural economics : ERAE 42 (2015) 2, pp. 187-216
Persistent link: https://www.econbiz.de/10011279783