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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
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Private label brands : major perspective of two customer-based brand equity models
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: The international review of retail, distribution and … 24 (2014) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10010384760
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Success factors of private label extensions
Foscht, Thomas; Brandstätter, Marion - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
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Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile; Coudriet, Rachael - In: International journal of retail & distribution management 41 (2013) 11/12, pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
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The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan; Li, Gang; Sun, Linyan; Chen, Yubao - In: International journal of production economics 145 (2013) 1, pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Private label brands in an emerging economy : an exploratory study in India
Sarkar, Siddhartha; Sharma, Dinesh; Kalro, Arti D. - In: International journal of retail & distribution management 44 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011552650