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"Vermenschlichung" von Marken...
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Relationship marketing
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17,764
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17,272
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17,196
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10,836
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7,682
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7,590
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6,214
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6,165
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5,566
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2,455
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2,454
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2,202
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2,015
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1,995
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1,986
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113
Baumgarth, Carsten
93
Kumar, V.
90
Han, Heesup
88
Bauer, Hans H.
83
Melewar, T. C.
83
Meffert, Heribert
79
Herrmann, Andreas
76
Wiedmann, Klaus-Peter
68
Ahlert, Dieter
66
Verhoef, Peter C.
66
Ashkanasy, Neal M.
63
Tomczak, Torsten
63
Keller, Kevin Lane
59
Bang, Nguyen
58
Hollebeek, Linda D.
56
Loureiro, Sandra Maria Correia
54
Mattila, Anna S.
54
Phau, Ian
54
Septianto, Felix
51
Swoboda, Bernhard
49
Stauss, Bernd
48
Thaichon, Park
48
Balmer, John M. T.
47
Piller, Frank T.
47
Mittal, Vikas
46
Svensson, Göran
46
Bagozzi, Richard P.
45
De Chernatony, Leslie
45
Krafft, Manfred
45
Foroudi, Pantea
44
Fournier, Susan
44
Kenning, Peter
43
Prentice, Catherine
43
Walsh, Gianfranco
43
Merrilees, Bill
42
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54
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Haufe-Lexware GmbH & Co. KG
28
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27
Gesellschaft zur Erforschung des Markenwesens
26
Université Paris-Dauphine (Paris IX)
19
Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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American Marketing Association
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Springer-Verlag GmbH
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Verlag Franz Vahlen
13
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Springer International Publishing
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Edward Elgar Publishing
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NetLibrary, Inc
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Campus Verlag
10
OECD
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Springer Gabler <Firma>
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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De Gruyter Oldenbourg
7
HAL
7
Harvard Graduate School of Business Administration
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
6
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
6
Fördergesellschaft Marketing an der Universität Augsburg
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6
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6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
6
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6
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5
Erich-Schmidt-Verlag
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Journal of business research : JBR
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917
SpringerLink / Bücher
614
The journal of brand management : an international journal
586
Industrial marketing management : the international journal for industrial and high-tech firms
506
International journal of hospitality management
503
The journal of product & brand management
403
Psychology & marketing
272
The journal of services marketing
268
Journal of strategic marketing
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259
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255
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Tourism management : research, policies, practice
253
European journal of marketing : EJM
228
Journal of marketing
207
Marketing intelligence & planning
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Journal of travel and tourism marketing
198
Asia Pacific journal of marketing and logistics
197
Journal of marketing management : MM
197
International journal of contemporary hospitality management
192
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
184
Journal of hospitality marketing & management
174
Journal of business ethics : JOBE
173
Cogent business & management
162
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
162
Journal of marketing communications
161
Journal of retailing
160
International journal of electronic customer relationship management : IJECRM
157
European Journal of Marketing
154
Springer eBook Collection
151
Gabler Edition Wissenschaft
145
Journal of marketing research : JMR
142
Marketing letters : a journal of research in marketing
142
Journal of service research : JSR
133
Journal of service management
130
Journal of Product & Brand Management
126
Services marketing quarterly
125
International journal of internet marketing and advertising : IJIMA
124
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
122
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ECONIS (ZBW)
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Other ZBW resources
1,267
USB Cologne (EcoSocSci)
906
RePEc
473
EconStor
178
BASE
87
OLC EcoSci
26
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6
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71
Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
Saved in:
72
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
73
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
74
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
75
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
76
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
77
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
78
Developing affective brand commitment through social media
Turri, Anna M.
;
Smith, Karen H.
;
Kemp, Elyria
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10010208519
Saved in:
79
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
80
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
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