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2001 - The Brand Management Od...
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Brand management
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Markenführung
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Consumer behaviour
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De Chernatony, Leslie
87
Chernatony, Leslie de
48
Buil, Isabel
41
de Chernatony, Leslie
34
Wallace, Elaine
27
Christodoulides, George
14
Cottam, Susan
11
Martínez, Eva
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Montaner, Teresa
4
Abimbola, Temi
3
Bernath, Ratna
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Daniels, Kevin
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3
Johnson, Gerry
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Martinez, Eva
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Martínez Salinas, Eva
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Riley, Francesca Dall'Olmo
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2
Brown, Ann
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Chernatony, Leslie De
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Coleman, Darren
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Halliburton, Chris
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Hem, Leif E.
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Lynch, Joanne
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Journal of business research : JBR
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Journal of marketing management : MM
16
European journal of marketing : EJM
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The service industries journal
12
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
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The journal of brand management : an international journal
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Brand management ; Vol. 4
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Brand management ; Vol. 1
1
British journal of management : BJM
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Consumer-brand relationships : theory and practice
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European Management Journal
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Journal of business economics and management
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Journal of business ethics : JOBE
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Journal of euro-marketing
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OLC EcoSci
76
ECONIS (ZBW)
70
RePEc
17
USB Cologne (EcoSocSci)
9
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1
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91
SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of business research : JBR
46
(
1999
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10006730567
Saved in:
92
Task and Institutional Influences on Managers Mental Models of Competition
Daniels, Kevin
;
Johnson, Gerry
;
Chernatony, Leslie de
- In:
Organization studies : an international …
23
(
2002
)
1
,
pp. 31-62
Persistent link: https://www.econbiz.de/10006828758
Saved in:
93
Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
;
Chernatony, Leslie de
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
4
,
pp. 487
Persistent link: https://www.econbiz.de/10006695222
Saved in:
94
Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Chernatony, Leslie De
;
Bradley, Nigel
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10006695668
Saved in:
95
Virtual reality techniques in NPD research
Rosenberger III, Philip J.
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10006707270
Saved in:
96
How to capture the advertising high ground
Fletcher, Winston
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
2
,
pp. 205-208
Persistent link: https://www.econbiz.de/10006709249
Saved in:
97
Branding in action
Hankinson, Graham
;
Cowking, Phillipa
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
3
,
pp. 261
Persistent link: https://www.econbiz.de/10006711411
Saved in:
98
Creating powerful brands
Chernatony, Leslie de
;
McDonald, Malcolm
;
Easingwood, Chris
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
2
,
pp. 149
Persistent link: https://www.econbiz.de/10006711424
Saved in:
99
Strategic brand management
Kapferer, Jean-Noe͏̈l
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 283
Persistent link: https://www.econbiz.de/10006712862
Saved in:
100
Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de
;
Harris, Fiona J.
; …
- In:
The service industries journal
24
(
2004
)
2
,
pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
Saved in:
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