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Mantrala, Murali K. - 1987

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Albers, Sönke; Mantrala, Murali K. - In: Handbook of marketing decision models, (pp. 163-210). 2008

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Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136

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Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83

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Joseph, Kissan; Mantrala, Murali K. - In: Marketing letters : a journal of research in marketing 20 (2009) 1, pp. 15-29

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Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: Journal of marketing research : JMR 47 (2010) 5, pp. 840-853

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Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 31-42). 2010

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