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Pricing the product line during periods of scarcity
Monroe, Kent B.; Zoltners, Andris A. - In: Journal of marketing 43 (1979) 3, pp. 49-59
Persistent link: https://www.econbiz.de/10002507728
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What are the benefits of unit pricing?
Monroe, Kent B.; LaPlaca, Peter J. - In: Journal of marketing 36 (1972) 3, pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
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Consumers prior purchase intentions and their evaluation of savings on product bundles
Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999
Persistent link: https://www.econbiz.de/10001425128
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Causes and consequences of price premiums
Rao, Akshay R. - In: The journal of business : B 69 (1996) 4, pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
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The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Grewal, Dhruv; Monroe, Kent B.; Krishnan, Rajaram - 1996
Persistent link: https://www.econbiz.de/10000948545
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Effect of product-line pricing characteristics on product evaluations
Petroshius, Susan M. - In: Journal of consumer research : JCR ; an … 13 (1987) 4, pp. 511-519
Persistent link: https://www.econbiz.de/10001023714
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Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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The moderating effect of prior knowledge on cue utilization in product evaluations
Rao, Akshay R. - In: Journal of consumer research : JCR ; an … 15 (1988) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10001063608
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196