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When should you nickel-and-dime your customers?
Hamilton, Rebecca W.; Srivastava, Joydeep; Abraham, … - In: MIT sloan management review 52 (2010/11) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10008859290
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Consumer tribes : membership, consumption and building loyalty
Mitchell, Cleo; Imrie, Brian C. - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10008905962
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue; Siemens, Jennifer Christie - In: Journal of business research : JBR 64 (2011) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003608461
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Habit : the 95 % of behavior marketers ignore
Martin, Neale - 2008 - 1. print.
Persistent link: https://www.econbiz.de/10003681761
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003560369
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Managementkonzepte und -ansätze
In: Innovation Driven Marketing : vom Trend zur innovativen …, (pp. 269-324). 2007
Persistent link: https://www.econbiz.de/10003507280
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Zur Wirkung individualisierter und personalisierter Coupons
Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 3, pp. 140-155
Persistent link: https://www.econbiz.de/10003533349