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Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim; Altarifi, Shadi - In: Journal of vacation marketing : an international journal 22 (2016) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
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The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
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Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard - In: African journal of economic and management studies : AJEMS 7 (2016) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10011560516
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Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep; Rajeswari, B.; Kumar, D. Prasanna; … - In: International journal of economic research 13 (2016) 1, pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
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Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan; Sarkar, Juhi Gahlot - In: Asia Pacific journal of marketing and logistics 28 (2016) 2, pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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The role of consumer : brand experiences and relationship in contributing to brand equity for services
Leung, Lai Cheung - In: Athens journal of business & economics : AJBE 2 (2016) 2, pp. 195-215
Persistent link: https://www.econbiz.de/10011565319
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Qualitative study on brand passion : the role of admiration and experience
Rohra, Diksha; Sharma, Dinesh - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 90-108
Persistent link: https://www.econbiz.de/10011567401
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Impact of brand personality, perceived quality and perceived value on brand love : moderating role of emotional stability
Junaid, Muhammad; Hussain, Khalid - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 278-293
Persistent link: https://www.econbiz.de/10011636927
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The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011641312