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Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Chylinski, Mathew B.; Roberts, John H.; Hardie, Bruce G. S. - In: Marketing Science 31 (2012) 4, pp. 549-566
This paper develops and calibrates a simple yet comprehensive set of models for the evolution of binary attribute importance weights, based on a cue-goal association framework. We argue that the utility a consumer ascribes to an attribute comes from its association with the achievement of a...
Persistent link: https://www.econbiz.de/10010630478
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Consumer learning of new binary attribute importance accounting for priors, bias, and order effects
Chylinski, Mathew B.; Roberts, John H.; Hardie, Bruce G S. - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 549-566
Persistent link: https://www.econbiz.de/10009614333
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Has research in marketing lost its way?
Roberts, John H. - In: Australasian marketing journal 18 (2010) 3, pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
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A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
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New product development in a strategic context
Roberts, John H. - In: Handbook of marketing strategy, (pp. 172-185). 2012
Persistent link: https://www.econbiz.de/10009530864
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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
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Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
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Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
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The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H. - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
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Probability models for customer-base analysis
Fader, Peter; Hardie, Bruce G. S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 61-69
Persistent link: https://www.econbiz.de/10003833060