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Customer engagement planning e...
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date (oldest first)
1
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
2
The role of service-dominant logic strategic orientations in driving customer engagement in online
retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
Saved in:
3
Creating value through company-consumer interaction
Wikström, Solveig
- In:
Marketing im gesellschaftlichen Dialog
,
(pp. 247-266)
.
1996
Persistent link: https://www.econbiz.de/10001293763
Saved in:
4
Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri
;
Kazanis, Cynthia
;
Jain, Ingita
- In:
Handbook of research on customer engagement
,
(pp. 271-290)
.
2019
Persistent link: https://www.econbiz.de/10013163389
Saved in:
5
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
6
Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin
- In:
Management research review
39
(
2016
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
Saved in:
7
Quality of channel integration and customer loyalty in omnichannel
retailing
: the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
8
Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun
;
Zhang, Thao
;
Fei, Li
- In:
Journal of strategic marketing
21
(
2013
)
7
,
pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
Saved in:
9
Customer engagement model and consumer behaviour within omnichannel
retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
10
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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