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Regulatory congruence effects...
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Advertising effects
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Pelsmacker, Patrick de
160
Dens, Nathalie
59
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Cauberghe, Verolien
18
Cauberghe, Veroline
18
Pelsmacker, Patrick De
18
Hudders, Liselot
17
Moons, Ingrid
14
Van den Bergh, Joeri
11
Jegers, Marc
10
Purnawirawan, Nathalia
10
Cornelis, Erlinde
9
Cuyvers, Ludo
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Verhellen, Yann
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Barbarossa, Camilla
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De Cannière, Marie Hélène
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De Jans, Steffi
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Willemé, Peter
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De Keyzer, Freya
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Goos, Peter
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Panic, Katarina
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Viviers, Wilma
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Banks, Ivana Bušljeta
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
20
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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International marketing review
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Belgian journal of operations research, statistics and computer science
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Breaking new ground in theory and practice
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Journal of advertising research
3
Journal of business ethics : JOBE
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Journal of service management
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The SAGE handbook of marketing ethics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young Consumers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
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Advertising worldwide : advertising conditions in selected countries
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ECONIS (ZBW)
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231
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
232
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
233
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
234
Who says what during crises? : a study about the interplay between gender similarity with the spokesperson and crisis response strategy
Crijns, Hannelore
;
Claeys, An-Sofie
;
Cauberghe, Veroline
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 143-151
Persistent link: https://www.econbiz.de/10011745204
Saved in:
235
Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
Hudders, Liselot
;
Pauw, Pieter de
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 333-349
Persistent link: https://www.econbiz.de/10011705774
Saved in:
236
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
237
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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238
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
Saved in:
239
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
240
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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