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The effect of consumer group breadth and depth on movie sales : the mediating effect of eWOM-to-viewing ratio
Lee, Jungwon; Lee, Yunhye; Park, Cheol - In: Asia Pacific journal of marketing and logistics 34 (2022) 4, pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
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Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria; Cziehso, Gerrit P.; Hennig-Thurau, … - In: Journal of business research : JBR 141 (2022), pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
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The bright and dark of consumers’ online brand defending behaviors : exploring their enablers, realization, and impacts
Au, Cheuk Hang; Ho, Kevin K. W.; Law, Kris M. Y. - In: Journal of organizational computing and electronic commerce 31 (2021) 3, pp. 171-191
Persistent link: https://www.econbiz.de/10012804369
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Determinants of electronic word-of-mouth on social networking sites about negative news on CSR
Garcia de los Salmones Sanchez, Maria del Mar; Herrero, … - In: Journal of business ethics : JBE 171 (2021) 3, pp. 583-597
Persistent link: https://www.econbiz.de/10012546977
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The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João Pedro Silva Martins - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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The mediating role of social media in tourism : an eWOM approach
Kakirala, Anish Kumar; Singh, Devinder Pal - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 381-391
Persistent link: https://www.econbiz.de/10012671698
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Web Trends : a valuable tool for business research
France, Stephen L.; Shi, Yuying; Kazandjian, Brett - In: Journal of business research : JBR 132 (2021), pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
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Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef; Butt, Irfan; Lebdaoui, Hind - In: Journal of global marketing 34 (2021) 3, pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967
Persistent link: https://www.econbiz.de/10012623909