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91
The effect of consumer group breadth and depth on movie sales : the mediating effect of
eWOM
-to-viewing ratio
Lee, Jungwon
;
Lee, Yunhye
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 707-738
Persistent link: https://www.econbiz.de/10013163378
Saved in:
92
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
93
The bright and dark of consumers’ online brand defending behaviors : exploring their enablers, realization, and impacts
Au, Cheuk Hang
;
Ho, Kevin K. W.
;
Law, Kris M. Y.
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
3
,
pp. 171-191
Persistent link: https://www.econbiz.de/10012804369
Saved in:
94
Determinants of electronic word-of-mouth on social networking sites about negative news on CSR
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of business ethics : JBE
171
(
2021
)
3
,
pp. 583-597
Persistent link: https://www.econbiz.de/10012546977
Saved in:
95
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
96
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
97
The mediating role of social media in tourism : an
eWOM
approach
Kakirala, Anish Kumar
;
Singh, Devinder Pal
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 381-391
Persistent link: https://www.econbiz.de/10012671698
Saved in:
98
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
99
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
100
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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