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On "brand" : whether a semioti...
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Wooliscroft, Ben
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Gaski, John F.
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Ganglmair-Wooliscroft, Alexandra
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Rosenstreich, Daniela
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Conejo, Francisco
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Etzel, Michael James
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Journal of macromarketing : examining the interactions among markets, marketing, and society
11
Journal of macromarketing
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Marketing theory
4
Journal of historical research in marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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A twenty-first century guide to Aldersonian marketing thought
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Business cycles in economics : types, challenges and impacts on monetary policies
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Handbook on ethics and marketing
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Innovations in investments and corporate finance
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International journal of nonprofit & voluntary sector marketing
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Journal of Consumer Research
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Journal of Product & Brand Management
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of neuroscience, psychology, and economics
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Journal of sustainable tourism
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ECONIS (ZBW)
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OLC EcoSci
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USB Cologne (EcoSocSci)
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
Saved in:
2
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
3
Perspectives on customer demotion in loyalty programs
Cunningham, Lawrence F.
;
Conejo, Francisco
- In:
Marketingaspekte : Festschrift für Prof. Gerhard A. …
,
(pp. 77-86)
.
2015
Persistent link: https://www.econbiz.de/10011386332
Saved in:
4
Interrelations among a channel entity's power sources : impact of the exercise of reward and coercion on expert, referent, and legitimate power sources
Gaski, John F.
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10001008595
Saved in:
5
Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
Saved in:
6
Dangerous territory : the societal marketing concept revisited
Gaski, John F.
- In:
Business horizons
28
(
1985
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10001024878
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7
On the competing definitions of economic recession - and their unfortunate political overtones
Gaski, John F.
- In:
Business cycles in economics : types, challenges and …
,
(pp. 1-10)
.
2014
Persistent link: https://www.econbiz.de/10010421840
Saved in:
8
The trouble with marketing ethics...
Gaski, John F.
- In:
Handbook on ethics and marketing
,
(pp. 111-124)
.
2015
Persistent link: https://www.econbiz.de/10011301190
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9
Capital market efficiency and its implications for the investor : a case of a superior product mismarketed
Gaski, John F.
- In:
Innovations in investments and corporate finance
,
(pp. 105-125)
.
2002
Persistent link: https://www.econbiz.de/10001708965
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10
The language of branding
Gaski, John F.
-
2010
Persistent link: https://www.econbiz.de/10009247811
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