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1
Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Li, Jingjing
;
Abbasi, Ahmed
;
Cheema, Amar
;
Abraham, Linda B.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 127-146
Persistent link: https://www.econbiz.de/10012231652
Saved in:
2
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
3
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
Saved in:
4
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
Saved in:
5
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
Saved in:
6
Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta
;
Petljak, Kristina
;
Stulec, Ivana
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
Saved in:
7
Hedonic tariff choice and consequences of flat-rate bias : the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of fla...
Uhrich, Fabian
-
2013
-
1., Aufl
Persistent link: https://www.econbiz.de/10009702980
Saved in:
8
Examining hedonic and utilitarian bidding motivations in online auctions : impacts of time pressure and competition
Chang, ChiaChi
;
Chen, Chi-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 39-65
Persistent link: https://www.econbiz.de/10011433895
Saved in:
9
The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
10
Experience value as a function of hedonic and utilitarian dominant services
Prebensen, Nina K.
;
Rosengren, Sara
- In:
International journal of contemporary hospitality management
28
(
2016
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10011435705
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