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Art as a means to recreate luxury brands' rarity and value
Chailan, Claude - In: Journal of business research : JBR 85 (2018), pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
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The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.; Valette-Florence, Pierre - In: The journal of brand management : an international journal 25 (2018) 5, pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
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Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
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Conceptualizing a new model for luxury brand purchase intention in an emerging country setting
De Silva, Sattambi Sumith; Seeley, Eugene L.; Ongsakul, … - In: Journal of transnational management : the official … 25 (2020) 2, pp. 100-127
Persistent link: https://www.econbiz.de/10012256447
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Black consumers perceptions towards luxury brands in South Africa
Makhitha, K. Mercy - 2021
Persistent link: https://www.econbiz.de/10012595368
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Beyond rarity: the paths of luxury desire. How luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of Product & Brand Management 25 (2016) 2, pp. 120-133
a compass to manage, sustain and monitor their brand desirability, all along the brand’s growth, as it moves away from … luxury buyers and 12 actual brands. Thanks to PLS modelization, the structure of the levers of brand desirability is revealed.  … becoming a victim of their own success? Once objective rarity is lost, what other levers still sustain desire for these luxury …
Persistent link: https://www.econbiz.de/10014897264
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
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The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula; Brandão, Amélia; Rodrigues, Clarinda - In: Journal of customer behaviour 17 (2018) 3, pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012