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71
Motivations leading to customer citizenship behavior in services : scale development and validation
Choi, Laee
;
Lotz, Sherry
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 539-551
Persistent link: https://www.econbiz.de/10011642294
Saved in:
72
Customer service well-being : scale development and validation
Falter, Mareike
;
Hadwich, Karsten
- In:
The service industries journal
40
(
2020
)
1/2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10012207504
Saved in:
73
Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin
-
2022
Persistent link: https://www.econbiz.de/10013188011
Saved in:
74
Measuring delightful customer experiences : the validation and testing of a customer delight scale along with its antecedents and effects
Torres, Edwin N.
;
Zhang, Tingting
;
Ronzoni, Giulio
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012241921
Saved in:
75
Measuring customer aggression : Scale development and validation
Mortimer, Gary
;
Wang, Shasha
;
Osorio Andrade, María Lucila
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303231
Saved in:
76
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 893-904
Persistent link: https://www.econbiz.de/10009579950
Saved in:
77
The effects of hedonic and utilitarian bidding values on e-auction behavior
Bei, Lien-ti
;
Chen, Ming-Yi
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 483-507
Persistent link: https://www.econbiz.de/10011400945
Saved in:
78
Price discount depth effect on perceived value of hedonic and utilitarian services : a congruity theory approach
Atilgan, Kalender Ozcan
;
Kara, Ali
- In:
Journal of euromarketing
24
(
2015
)
4
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011428048
Saved in:
79
Endowment effect for hedonic but not utilitarian goods
Chan, Eugene Y.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 439-441
Persistent link: https://www.econbiz.de/10011428933
Saved in:
80
Hedonic tariff choice and consequences of flat-rate bias : the impact of consumption goals on flat-rate bias, and the competitive position of a service provider as moderator of fla...
Uhrich, Fabian
-
2013
-
1., Aufl
Persistent link: https://www.econbiz.de/10009702980
Saved in:
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