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Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
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Leveraging sponsorship with corporate social responsibility
Uhrich, Sebastian; Koenigstorfer, Joerg; … - In: Journal of business research : JBR 67 (2014) 9, pp. 2023-2029
Persistent link: https://www.econbiz.de/10010380080
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Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu; Hautbois, Christopher; Desbordes, Michel - In: Sport management review 20 (2017) 2, pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
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Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh; Lin, Yi-Hsiu - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei; Koenigstorfer, Joerg - In: Journal of business research : JBR 124 (2021), pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 39 (2020) 7, pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250
Persistent link: https://www.econbiz.de/10011522098