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Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica; Baxter, Stacey; Kulczynski, Alicia - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010224763
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Message framing effects on food consumption : a social marketing perspective
Garg, Nitika; Govind, Rahul; Nagpal, Anish - In: Australian journal of management 46 (2021) 4, pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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The nature and framing of gambling consequences in advertising
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 68 (2015) 10, pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
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The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young - In: Health marketing quarterly 29 (2012) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
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Impact of locus of control on health message effectiveness
Kong, Ying; Shen, Fuyuan - In: Health marketing quarterly 28 (2011) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10009410495
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The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang; Rifon, Nora - In: Bridging the gap between advertising academia and practice, (pp. 215-229). 2017
Persistent link: https://www.econbiz.de/10011540379
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Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity
Jarvis, Jocelyn W.; Gainforth, Heather L.; … - In: International review on public and non-profit marketing 11 (2014) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10010413079
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947