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Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi; Yeap, Jasmine A. L.; Low, Zoann - In: European business review 34 (2022) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
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The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung; Welty Peachey, Jon - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
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Pictures vs. reality : roles of disconfirmation magnitude, disconfirmation sensitivity, and branding
Cai, Ruiying; Chi, Christina Geng-Qing - In: International journal of hospitality management 98 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
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The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny; Han, Heesup; Ariza-Montes, Antonio - In: Journal of retailing and consumer services 62 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
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Cruise destination brand awareness as a moderator in motivation-satisfaction relation
Lemmetyinen, Arja; Dimitrovski, Darko; Nieminen, Lenita; … - In: Tourism review : the official journal of the AIEST 71 (2016) 4, pp. 245-258
Persistent link: https://www.econbiz.de/10011598989
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159