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Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin - 2022
Persistent link: https://www.econbiz.de/10013188011
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Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
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Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq; Raza, Ali; Bartikowski, Boris; … - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
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Increasing customer loyalty and WOM in an age of terror : cross-cultural development and validation of the customers' reactions to terror scale (CRTS)
Gilboa, Shaked; Seger-Guttmann, Tali; Partouche-Sebban, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209504
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Heart, head, and hand : a tripartite conceptualization, operationalization, and examination of brand loyalty
Dapena-Baron, Marta; Gruen, Thomas W.; Guo, Lin - In: The journal of asset management 27 (2020) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10012298802
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Extending E-S-QAUL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers
Santouridis, Ilias; Krikoni, Eirini - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10011628238
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Consumers' desire to interact with a salesperson during e-shopping : development of a scale
Lee, Yun Jung; Dubinsky, Alan J. - In: International journal of retail & distribution management 45 (2017) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10011621610
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury …
Persistent link: https://www.econbiz.de/10014478777