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The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
Tan, Huey Yii; Hair, Michael - In: Australasian marketing journal 28 (2020) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10012253913
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min; Jun, Mina; Kim, Chung Koo - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
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Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: The service industries journal 39 (2019) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
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Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave
Yoon, Sungjoon; Park, Yoon-Joo - In: Journal of international trade & commerce 12 (2016) 6, pp. 115-137
Persistent link: https://www.econbiz.de/10011796888
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Evaluation of the relationship between consumers' cultural values and word of mouth marketing based on Hofstede's studies
Razi, Farshad Faezy; Lajevardi, Masoud; Orouei, Mehrdad; … - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1467-1475
Persistent link: https://www.econbiz.de/10011764712
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Toward a better understanding of the role of national culture in online word-of-mouth : a multi-country study
Wendler, Tiffany Y. - 2020 - 1st edition
Persistent link: https://www.econbiz.de/10012542688
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Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon; Kim, Dongyoup; Park, Jungkun - In: International journal of retail and distribution management 51 (2023) 4, pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
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Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting; Zhao, Yimeng; Yu, Jia; Yu, Mingzhou - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
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Cultural similarity and national bias : an assessment in an international service context
Bruning, Edward R.; Saqib, Najam U. - In: Journal of global marketing 26 (2013) 1, pp. 41-56
Persistent link: https://www.econbiz.de/10009777257