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Value of beef steak branding : hedonic analysis of retail scanner data
Schulz, Lee L.; Schroeder, Ted C.; White, Katharine L. - In: Agricultural and resource economics review : ARER 41 (2012) 2, pp. 260-273
Persistent link: https://www.econbiz.de/10009668308
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Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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Language and gender influence on the consumer’s choice of branded meat attributes
Pelser, Theuns; Groenewald, Anita; Prinsloo, Hein - In: International business and economics research journal 13 (2014) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10010362825
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The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann; Chebat, Jean-Charles - In: Journal of retailing 89 (2013) 4, pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of consumer marketing 30 (2013) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
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Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang; Burt, Steven; Dawson, John A. - In: Journal of Asia Pacific business 14 (2013) 4, pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093