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Organizational usage of social media for corporate reputation management
Becker, Kip; Lee, Jung Wan - In: Journal of Asian finance, economics and business : JAFEB 6 (2019) 1, pp. 231-240
Persistent link: https://www.econbiz.de/10012035634
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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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Communication strategies for reputation management of the company
Dimitrova, Yanica Petkova - In: Revista română de economie 43 (2016) 2, pp. 5-13
Persistent link: https://www.econbiz.de/10011546136
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Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
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Social network reputation management : an international study
Becker, Kip; Nobre, Helena - In: Journal of promotion management : JPM 20 (2014) 4, pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
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Corporate social media : how two-way disclosure channels influence investors
Cade, Nicole L. - In: Accounting, organizations and society : an … 68/69 (2018), pp. 63-79
Persistent link: https://www.econbiz.de/10011911501
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Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide; Zervas, Georgios - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
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The effects of paracrisis origin and response strategy on Facebook audience’s perceived organisational reputation and behavioural intentions
Honisch, Sophia Viktoria; Manchón, Lluís Más - In: Corporate reputation review : an international journal 23 (2020) 3, pp. 133-144
Persistent link: https://www.econbiz.de/10012296190
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National Culture Characteristics for Managing Corporate Reputation and Brand Image Using Social Media
Lee, Jung Wan - 2022
reputation as a strategic asset and (2) how can businesses better manage their reputations on a global basis? The study examines … the effects of a national culture on managing global aspects of corporate reputation and brand image using social media … multinational companies predict adoption of social media for their brand image and online reputation management and formulate more …
Persistent link: https://www.econbiz.de/10013294417
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The factors which lead brands to use social media in external corporate communication
Emeksiz, Gulcin Ipek - In: International journal of social sciences : IJoSS 8 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012101680