//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Brand management
17,671
Markenführung
17,257
Brand image
11,169
Markenimage
11,055
Theorie
10,076
Theory
9,907
Relationship marketing
9,840
Beziehungsmarketing
9,802
Markenartikel
9,241
Brand
8,201
Customer satisfaction
5,950
Kundenzufriedenheit
5,779
Online-Handel
5,650
Social Web
5,640
Online retailing
5,638
Social web
5,635
USA
5,551
Deutschland
5,513
United States
5,289
Online-Marketing
5,278
Internet marketing
5,244
Germany
4,957
Service quality
4,517
Einzelhandel
4,485
Dienstleistungsqualität
4,468
Retail trade
4,421
Werbewirkung
4,195
Advertising effects
4,136
Electronic Commerce
3,754
Marketingmanagement
3,640
Marketing management
3,623
E-commerce
3,618
Verbraucherverhalten
3,596
Advertising
3,522
Werbung
3,508
Experiment
3,444
Emotion
3,376
Pricing strategy
2,926
more ...
less ...
Online availability
All
Undetermined
36,722
Free
21,503
Type of publication
All
Article
69,951
Book / Working Paper
33,373
Journal
237
Other
24
Type of publication (narrower categories)
All
Article in journal
57,009
Aufsatz in Zeitschrift
57,009
Graue Literatur
8,254
Non-commercial literature
8,254
Aufsatz im Buch
7,621
Book section
7,621
Working Paper
7,020
Arbeitspapier
6,489
Hochschulschrift
3,536
research-article
2,766
Thesis
2,448
Collection of articles of several authors
1,530
Sammelwerk
1,530
Aufsatzsammlung
1,016
Case study
775
Fallstudie
775
Conference paper
617
Konferenzbeitrag
617
Bibliografie enthalten
459
Bibliography included
459
Dissertation u.a. Prüfungsschriften
435
Konferenzschrift
431
Collection of articles written by one author
338
Sammlung
338
Lehrbuch
334
Textbook
279
Reprint
254
Conference proceedings
215
review-article
210
conceptual-paper
200
review
184
Amtsdruckschrift
177
Government document
177
Ratgeber
159
Guidebook
147
Article
143
case-report
115
Handbook
93
Handbuch
93
Statistik
93
more ...
less ...
Language
All
English
90,532
German
10,135
Undetermined
1,994
French
433
Polish
134
Spanish
112
Italian
98
Russian
47
Swedish
43
Danish
31
Portuguese
28
Dutch
26
Lithuanian
24
Norwegian
22
Finnish
17
Hungarian
17
Romanian
12
Slovak
11
Czech
7
Croatian
7
Indonesian
7
Serbian
7
Slovenian
5
Bulgarian
4
Kazakh
3
Multiple languages
3
Arabic
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
168
Burmann, Christoph
161
Huber, Frank
151
Han, Heesup
125
Bauer, Hans H.
119
Belk, Russell W.
117
Mattila, Anna S.
110
Phau, Ian
110
Herrmann, Andreas
107
Grunert, Klaus G.
103
Wiedmann, Klaus-Peter
100
Baumgarth, Carsten
97
Gierl, Heribert
97
Bruhn, Manfred
89
Melewar, T. C.
87
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Meffert, Heribert
84
Foxall, Gordon R.
83
Khare, Arpita
80
Keller, Kevin Lane
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Grewal, Dhruv
72
Sattler, Henrik
72
Bagozzi, Richard P.
71
Bruwer, Johan
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Laroche, Michel
70
Ahlert, Dieter
69
Dwivedi, Yogesh Kumar
69
Paul, Justin
69
Tomczak, Torsten
69
Stavins, Joanna
68
Wansink, Brian
68
Agarwal, Sumit
67
Pelsmacker, Patrick de
67
Rajagopal
67
Verhoef, Peter C.
67
more ...
less ...
Institution
All
National Bureau of Economic Research
558
Springer Fachmedien Wiesbaden
236
OECD
51
Verlag Dr. Kovač
45
American Marketing Association
38
Université Paris-Dauphine (Paris IX)
35
IGI Global
33
International Energy Agency
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Edward Elgar Publishing
22
Haufe-Lexware GmbH & Co. KG
22
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
16
Nordic Council of Ministers
16
Springer International Publishing
15
Universität Mannheim
15
INSEAD
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Christian-Albrechts-Universität zu Kiel
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
European University Institute / Department of Economics
11
Université Paris-Dauphine
11
Österreichisches Institut für Wirtschaftsforschung
11
Campus Verlag
10
Helmut-Schmidt-Universität
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Verlag Franz Vahlen
10
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
Gesellschaft für Ökologische Kommunikation mbH
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,247
Journal of retailing and consumer services
1,979
International journal of hospitality management
806
International journal of consumer studies
770
Psychology & marketing
717
The journal of brand management : an international journal
702
SpringerLink / Bücher
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
557
The journal of product & brand management
505
Working paper / National Bureau of Economic Research, Inc.
459
European Journal of Marketing
443
Journal of marketing research : JMR
429
Asia Pacific journal of marketing and logistics
421
European journal of marketing : EJM
417
NBER Working Paper
402
Journal of Consumer Marketing
399
Tourism management : research, policies, practice
397
Journal of travel and tourism marketing
391
Journal of marketing management : MM
377
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
359
Journal of Product & Brand Management
356
Journal of marketing
354
Journal of retailing
353
Journal of marketing communications
339
Journal of international consumer marketing
332
Marketing intelligence & planning
329
Journal of the Academy of Marketing Science
324
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
318
Cogent business & management
313
International journal of retail & distribution management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
302
The journal of consumer marketing
300
International journal of contemporary hospitality management
288
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
280
more ...
less ...
Source
All
ECONIS (ZBW)
95,976
Other ZBW resources
3,657
USB Cologne (EcoSocSci)
2,021
RePEc
968
EconStor
734
BASE
152
OLC EcoSci
47
USB Cologne (business full texts)
22
ArchiDok
8
more ...
less ...
Showing
191
-
200
of
103,585
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
191
Consumer-factors moderating private label
brand
success : further empirical results
Glynn, Mark S.
;
Chen, Shaoshan
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
Saved in:
192
Community as a
brand
: an exploratory investigation
Wright-Isak, Christine
- In:
Journal of business & economics research
10
(
2012
)
3
,
pp. 131-142
Persistent link: https://www.econbiz.de/10009522356
Saved in:
193
Consumer evaluations of product line
brand
extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
194
Private labels and branding in Indian retail
Garg, Priyanka
- In:
Managing corporate responsibility and risk for …
,
(pp. 456-464)
.
2010
Persistent link: https://www.econbiz.de/10009259605
Saved in:
195
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009313767
Saved in:
196
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
197
From commodity to
brand
: antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
198
Effects of promotional-based advertising on
brand
associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
199
Looking at brands through children’s eyes
Urbick, Bryan
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 370-371
Persistent link: https://www.econbiz.de/10009425028
Saved in:
200
Young Malaysians' chocolate
brand
familiarity : the effect of
brand
's country of origin and consumer consumption level
Teo Poh Chuin
;
Osman Mohamad
- In:
Business strategy series
13
(
2012
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009487340
Saved in:
First
Prev
16
17
18
19
20
21
22
23
24
25
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->