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Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287

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Measuring customer-based casino brand equity and its consequences

Tsai, Henry; Lo, Ada; Cheung, Catherine - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 806-824

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Romantic brand love : a conceptual analysis

Sarkar, Abhigyan - In: The marketing review 13 (2013) 1, pp. 23-37

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Ethnography and co-creation in a Portuguese consultancy : wine branding research as an example

Oliveira, Pedro - In: Journal of business anthropology 1 (2012) 2, pp. 197-217

As ethnography branches into the fields of business, marketing research, innovation and design research, anthropologists working outside academic contexts are developing a set of practices that in many ways mirror the work of academic anthropology and in other ways diverge from it. Drawing from...

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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands

Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78

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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets

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Connected consumers' responses to negative brand actions : the roles of transgression self-relevance and domain

Trump, Rebecca K. - In: Journal of business research : JBR 67 (2014) 9, pp. 1824-1830

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Beyond brand attitude : individual drivers of purchase for symbolic cobranded products

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Brand trait transference : when celebrity endorsers acquire brand personality traits

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Intended brand associations : do they really drive consumer response?

Koll, Oliver; Wallpach, Sylvia von - In: Journal of business research : JBR 67 (2014) 7, pp. 1501-1507

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