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Merkmale markentreuer Konsumenten
Weinberg, Peter; Jackel, Bernhard - In: Markendialog : Februar 1997, (pp. 37-63). 1997
Persistent link: https://www.econbiz.de/10003849736
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Brand image formation as a function of involvement and familiarity
Srivastava, Mala; Kamdar, Rutu Mody - In: Paradigm : the journal of Institute of Management Technology 13 (2009) 1, pp. 84-90
Persistent link: https://www.econbiz.de/10003853386
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Emotional branding : the new paradigm for connecting brands to people
Gobé, Marc - 2009 - Updated and rev. ed.
Persistent link: https://www.econbiz.de/10003879207
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Brand extension effects on brand equity : a cross-national study
Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
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The self and the brand
Kirmani, Amna - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 271-275
Persistent link: https://www.econbiz.de/10003883883
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Marken
Kotler, Philip - In: Erfolgreich mit den Großen des Marketings : [Best of …, (pp. 209-215). 2009
Persistent link: https://www.econbiz.de/10003885281
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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Measuring national brands' equity over store brands
Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
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Store brand strength
Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10003888209