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Corporate reputation and customer loyalty as the measures of competitive enterprise position : empirical analyses on the example of Polish banking sector

Szwajca, Danuta - In: Oeconomia Copernicana 7 (2016) 1, pp. 91-106

Persistent link: https://www.econbiz.de/10011499451

The role of consumer confidence in creating customer loyalty

Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10010393226

Dimensions of customer loyalty in hospitality micro-enterprises

Haghighi, Azin Mostajer; Baum, Tom; Shafti, Farhad - In: The service industries journal 34 (2014) 3, pp. 251-273

Persistent link: https://www.econbiz.de/10010344131

The moderating impact of COVID-19 attitudes on customer brand engagement and loyalty

Ping, Yanni; Buoys, Alexander - In: Review of business : interdisciplinary journal on risk … 42 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10013163486

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

Ways to measure loyalty of service users

Quang Dang Nguyen; Khoa Van Nguyen; Kolosova, Olga - In: International journal of information systems in the … 14 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012799973

Influence factors of customer-based brand equity : a study on China mobile phone industry

Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012654694

Customer loyalty to Islamic banks : evidence from Indonesia

Fianto, Bayu Arie; Gan, Christopher; Widiastuti, Tika; … - In: Cogent business & management 7 (2020) 1, pp. 1-27

This study identifies determinants of customer loyalty to Islamic banking in Indonesia using a structural equation model (SEM) and confirmatory factor analysis (CFA). Data of 362 respondents from two cities of East Java Indonesia have been used to determine the factors of customer loyalty of...

Persistent link: https://www.econbiz.de/10012655131

The influence of membership program on customer loyalty mediated by customer satisfaction

Muhammad, Fadhil; Rozi, Fatkhur; Supriyanto, Achmad Sani - 2021

Persistent link: https://www.econbiz.de/10012659315